Executive Summary
A Clear Path to Scalable, Efficient Growth
BOCA Walk In Tubs has built a strong foundation for growth — sophisticated lead attribution, disciplined follow-up systems, established Meta advertising campaigns, and an expanding content library. The core ingredients for success are already in place. What's needed now is the right partner to sharpen and scale them.
Through our discussions, three primary opportunities were identified:
Advertising Performance
Improve Meta campaign efficiency and reduce customer acquisition costs through smarter strategy and continuous optimization.
Content Engine
Create a sustainable, reusable content library that combats ad fatigue and keeps creative fresh across all channels.
Account Management
Establish consistent oversight, dedicated communication, and proactive strategic guidance from a team that truly knows your business.
Your Priorities
Understanding Your Goals
Every recommendation in this proposal flows directly from what BOCA shared as its most pressing priorities. These aren't assumptions — they are the strategic pillars around which this partnership is built.
Advertising Performance
- Improve campaign consistency
- Reduce customer acquisition costs
- Maintain strong lead volume
- Improve lead quality
- Reduce ad fatigue
Content Development
- Build a reusable content library
- Create fresh creative assets
- Support paid advertising efforts
- Establish a scalable production process
Account Management
- Consistent communication
- Dedicated points of contact
- Proactive campaign oversight
- Strategic guidance and planning
The Partnership
Recommended Growth Partnership
RMC recommends a focused, three-part engagement designed to address BOCA's immediate performance needs while building the infrastructure required for sustainable, long-term growth. Each pillar is distinct yet interdependent — advertising performs better with great content, and great content is amplified by strong account strategy.
1
Meta Advertising Management
Strategic management and continuous optimization of BOCA's Meta advertising campaigns across all active audiences and creative sets.
2
Content Creation & Asset Development
A dedicated monthly production allocation to build a growing library of video and creative assets that power advertising and future marketing initiatives.
3
Strategic Account Management
A dedicated partnership model with direct access to RMC leadership, monthly strategy meetings, and quarterly business reviews focused on growth.
Target Market
State of Georgia
Monthly Ad Spend
$10,000 – $15,000
Pillar 2
Content Creation & Asset Development
Ad fatigue is one of the most common reasons Meta campaigns plateau. The antidote is a consistent, high-quality supply of fresh creative. RMC will establish a dedicated content production engine for BOCA — building a library of reusable assets that fuels advertising performance and supports every future marketing initiative.
Monthly Production Allocation
Up to 20 Hours Per Month
- Production planning
- On-site filming
- Editing & color correction
- Asset organization
- Creative development
Deliverables
Vertical Video
Horizontal Video
Ad Creative
Product Demos
Lifestyle Content
B-Roll Library
Pillar 3
Strategic Account Management
Great campaigns require more than technical execution — they require a partner who understands your business, stays ahead of performance trends, and brings strategic thinking to every decision. RMC's account management model is built on consistency, accessibility, and accountability.
Dedicated Oversight
A single point of accountability managing your account from strategy through execution — no handoffs, no confusion.
Direct Leadership Access
You will have direct access to RMC leadership — the people actually responsible for your strategy, content, and campaigns.
Monthly Strategy Meetings
Regular touchpoints to review performance, align on priorities, and make informed decisions together.
Quarterly Business Reviews
In-depth reviews focused on growth opportunities, campaign scaling, and long-term strategic planning.
Key Performance Indicators
Success in this partnership will be measured against clear, agreed-upon benchmarks. The primary KPI anchors everything we do — every campaign decision, every creative choice, every optimization is evaluated against its impact on the cost to acquire a paying customer.
<$3K
Customer Acquisition Cost
Target CAC per closed customer generated through Meta advertising — the north star metric for this engagement.
100+
Meta Leads Per Month
Minimum monthly lead volume target from Meta advertising campaigns to sustain a healthy sales pipeline.
$10K
Minimum Monthly Ad Spend
Baseline advertising investment in the Georgia market to generate sufficient lead volume and campaign data.
Supporting KPIs
What We Measure Beyond Acquisition Cost
Customer Acquisition Cost is the primary measure of success — but it doesn't tell the whole story. The following supporting KPIs give us the diagnostic visibility needed to understand why performance is improving or declining, and where to focus next.
Lead Volume & Contact Rate
Tracking both the quantity of leads generated and the percentage successfully contacted ensures we're not just driving volume — we're driving actionable volume.
Lead Quality & Conversion Rate
Monitoring lead-to-appointment and appointment-to-close rates identifies friction points in the sales funnel and informs smarter targeting decisions.
Ad Fatigue & Creative Refresh Cycles
Frequency monitoring and creative performance data determine when assets need to be rotated or refreshed — protecting campaign efficiency over time.
Audience & Campaign Efficiency
Ongoing analysis of audience performance and cost-per-result trends ensures budget is always allocated toward the highest-performing segments.
Transparency & Accountability
Reporting & Performance Reviews
Informed decisions require accurate, timely data. BOCA will receive structured monthly reporting covering every dimension of campaign performance — not just vanity metrics, but the numbers that directly inform strategy and spending decisions. Quarterly reviews take a longer-lens view, identifying scaling opportunities and informing the roadmap ahead.
Monthly Reporting Includes
- Customer Acquisition Cost
- Cost Per Lead
- Lead Volume
- Contact Rate
- Conversion Rate
- Audience Performance
- Creative Performance
- Strategic Recommendations
Quarterly Business Reviews
Each quarter, RMC and BOCA leadership will meet for a comprehensive review focused on:
- Growth opportunities
- Campaign scaling decisions
- Long-term content strategy
- Market expansion considerations
- Budget allocation optimization
Investment
Partnership Investment
BOCA's Growth Partnership investment is structured to reflect the full scope of services delivered — advertising management, content production, and dedicated account oversight — with clear, predictable monthly fees and no hidden costs.
Meta Advertising Management
$2,500 / Month
Full-service campaign management including strategy, audience optimization, creative testing, attribution analysis, ad fatigue monitoring, landing page recommendations, and monthly performance reporting.
Content Creation & Asset Development
$3,000 / Month
Up to 20 hours of monthly production including on-site filming, editing, color correction, and delivery of vertical video, horizontal video, advertising creative, and B-roll library assets.
Total Monthly Investment
$5,500
Total Per Month
Covers full Meta advertising management, monthly content production, and dedicated strategic account management.
$2,500
Advertising Management
Campaign strategy, optimization, creative testing, and performance reporting.
$3,000
Content Production
Up to 20 hours of on-site filming, editing, and asset library development per month.
Engagement Term
90-Day Growth Partnership
The engagement begins with a focused 90-day initial term designed to establish the foundation for long-term performance. This is not a maintenance period — it is an active sprint to audit, optimize, build, and improve across every dimension of the partnership.
The initial 90 days set the baseline — establishing campaign structure, building the first content assets, and identifying the highest-leverage optimization opportunities. After day 90, services continue on a flexible month-to-month basis with no long-term commitment required.
Optional Add-On
Optional Future Services
Organic Social Media Management
As BOCA's content library grows through monthly production, a natural next step is activating that content across organic social channels. RMC can layer in full-service social media management to extend the reach of every asset produced — keeping BOCA's brand visible and consistent without additional production overhead.
Content Calendars
Structured monthly planning to ensure consistent posting across platforms with purposeful content sequencing.
Caption Writing
Platform-optimized copy for every post — crafted to drive engagement, reach, and brand consistency.
Platform Management
Scheduling, posting, and monitoring across all active platforms — saving BOCA time while maintaining a professional presence.
Community Engagement
Active management of comments, messages, and brand interactions to build trust and responsiveness with prospective customers.
Why RMC
BOCA Needs a Growth Partner — Not Another Vendor
Vendors execute tasks. Partners own outcomes. BOCA has the market position, the product, and the brand equity to grow significantly in Georgia — what's needed is a partner capable of combining advertising performance, content quality, and disciplined account management into a single, unified growth engine.
Strategic Advertising Oversight
Campaign decisions grounded in data, not guesswork — continuously optimized to lower acquisition costs and improve lead quality.
High-Quality Content Production
Professional, on-brand creative assets built to combat ad fatigue and support every channel BOCA operates in.
Consistent Communication
Direct access to the people responsible for your results — no account manager turnover, no unanswered emails.
Performance Accountability
Clear KPIs, transparent reporting, and a shared commitment to hitting the numbers that matter most to BOCA's bottom line.
Our objective is simple: Generate more qualified customers at a lower acquisition cost — while building a sustainable content engine that supports BOCA's growth for years to come.